Interesting Reads. Industry news that you may have missed.
Since we started social distancing and working from home, people have gravitated toward using this time to be more productive. Now that everyone is spending much more time online and in front of their screens, brands have a huge window to position themselves efficiently during this crisis. Following these steps can leave a positive impact on your audience and strengthen your digital marketing efforts.
Over two weeks, Apple captured how people are using its products to remain creative during the global pandemic. Through the film, the company aims to show that ‘Creativity Goes On’ by featuring people drawing images on iPads, producing video content on Macbooks or using FaceTime to share creative ideas. The video includes John Krasinski working his YouTube show #SomeGoodNews and Oprah Winfrey addressing #OprahTalks viewers on Apple TV+ among others.
This week, Instagram updated its IGTV to elevate creators making long-form videos and get more users to utilize the feature. IGTV is completely redesigned to highlight creators and target individual users according to who they follow and what content they think will be interesting for them. The Discover tab will get a significant update to show new and relevant IGTV content, plus a hands-free recording mode.
From company meetings to celebrating birthdays, Zoom has been the go-to tool for colleagues to communicate while keeping us safe. If you’re looking to liven up your Zoom calls, Sweet Farm, a nonprofit factory farming animal sanctuary, created Goat 2 Meeting that lets people book cameos from the farm’s sanctuary animals for your meetings. For a $65 donation, Zoom calls with up to six people can get a virtual tour and meet the animal “ambassadors” along the way.