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Interesting Reads: How Are Brands Merging Content Creators Into Their Big-Picture Strategy?

Interesting Reads

Interesting Reads. Industry news that you may have missed.

Airbnb To Provide Free Temporary Housing For 20,000 Afghan Refugees - TechCrunch

Airbnb CEO Brian Chesky said on Tuesday the company will cover the costs for the housing, using funds from contributions to its nonprofit Airbnb.org and a specific Refugee Fund established by that division, as well as personal contributions from Chesky himself. Airbnb will also work alongside NGOs through Airbnb.org, which provides people with emergency housing in times of crisis.

How Some Advertisers Are Considering Brand Suitability Across Social Platforms - DigiDay

Given how the industry and ecosystem are evolving, gone are the days where the only options for assurances were inclusion lists and exclusion lists. The approaches available to brands wanting to ensure their advertising appears on the right channels beside their desired types of content are now numerous.

What Memes Can Teach Us About Building Brands - AdAge

To call the past year iconic would be an understatement. From political turbulence to the pandemic, there’s been plenty to talk about, and memes have become central to all of it. Memes are not only a defining part of our culture; they have the potential to influence our way forward.

Source: AdAge

Nordstrom Debuts Young Adult Ambassador Program - Marketing Dive

With its new ambassador program, Nordstrom is integrating emerging content creators into its brand strategy. The retailer said it would give participants the chance to produce original social media content across the Nordstrom and Nordstrom Rack channels in collaboration with its brand creative and social teams.

Source: Daphne Howland/Marketing Dive
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