Interesting Reads. Industry news you may have missed.
How do marketers leverage communities to build and activate brands? This research-backed article by McKinsey’s experts includes a professionally tested methodology for successful community engagement without extensive investment.
What are the key factors leaders should consider before making a commitment to community giving? In this article, the author introduces the decision-making process at her organization, a bank, when it was planning on serving the local communities.
While 2022 has been a busy year for the real estate industry, why and how are realtors playing a bigger role in community giving? This article summarizes the key findings of a research report, revealing some significant trends in both monetary donations and charitable activities.
In this article, the authors note a golden example of how Hormel, a Texas-based food company, is trying to empower everyday customers in Southwest Florida during probably the toughest moment of their lives.