Interesting Reads - GoFundMe’s New Film Studio Wants To Help Giving Campaigns Go Viral

Interesting Reads. Industry news that you may have missed.

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GoFundMe’s New Film Studio Wants To Help Giving Campaigns Go Viral – Fast Company

GoFundMe, the world’s largest social fundraising platform, launched a new in-house division called GoFundMe Studios. The new division aims to help drive greater awareness and donors for potential campaigns.

A Self-Made Star Shows One Way to Crack the Gen Z Code – The Wall Street Journal

 Gen Z is a tough audience to capture — posing a challenge to old and new media to entertainment companies and marketers. Brands might have found a light in reaching this teen audience with YouTube star, Liza Koshy.

The company behind Pokémon Go has a Harry Potter game in the works – here are some unsolicited suggestions from a Potthead - Recode

 The company behind Pokémon Go, Niantic, is bringing a new augmented reality mobile game to our phones called Wizards Unite. The Harry

Potter inspired game will let players explore their “real-world neighborhoods” and learn spells over time.