Interesting Reads. Industry news that you may have missed.
Gen Z is a tough audience to capture — posing a challenge to old and new media to entertainment companies and marketers. Brands might have found a light in reaching this teen audience with YouTube star, Liza Koshy.
The company behind Pokémon Go, Niantic, is bringing a new augmented reality mobile game to our phones called Wizards Unite. The Harry
Potter inspired game will let players explore their “real-world neighborhoods” and learn spells over time.