Interesting Reads. Industry news you may have missed.
This article, with a focus on DIY home renovation, provides recommendations for effective and innovative social media marketing strategies targeting Millennial and Gen Z customers. In addition to expert advice, it also includes examples from big brands across the world.
How has the pandemic shaped Gen Z and Millennial travelers’ travel interests and concerns? This article sums up the key factors influencing today’s young travelers and reveals their top sources of travel inspiration.
How have Millennial customers accelerated the transformation of the U.S. wine industry with their preference for fun, casual drinking over traditional wine-tasting? Check out this article to learn more about what companies can do to attract the younger generation of wine lovers.
Beginning with the factors that push Gen Z diners away from restaurants, the article elaborates on Gen Z marketing strategies with advice from industry experts and examples of successful Gen Z engagement, such as campaigns by Wendy’s, Chipotle and Pizza Hut.