As in-person events return, how do brands use a hybrid approach to boost participation, engagement and sales? The author shares her observation and recommendations.
This article introduces the same-day delivery company’s in-person experiential marketing campaign, the Shipt Back to School Bus, which blends key consumer insights into family-friendly activities.
AdAge’s monthly ranking of metaverse activations includes successful and problematic virtual events by brands worldwide. Read the full article to learn the “why” behind each case.
How do NFTs bridge the gap between physical and digital fashion? This article unveils the invite-only Web3 fashion event hosted by independent fashion designer firm Nolcha Shows for New York Fashion Week.
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