Interesting Reads. Industry news that you may have missed.
This month, Pepsi will launch a new brand campaign featuring its first new tagline in the U.S. in about two decades. The “That’s What I Like” is taking over all Pepsi, Pepsi Zero Sugar, and Diet Pepsi ads and promotions indefinitely. With this new line comes a slate of new spots releasing during the Golden Globes and NFL wild-card playoff games.
This past year, brands everywhere had to increase their game as consumers found smarter and faster paths to solutions. In particular, augmented reality, virtual reality, voice and gamification further clarified the future of branding and retail. Of course, subscription-based engagement grew more than ever as consumers embraced the convenience, personalization, and speed of just signing up.
Many of Instagram’s shopping features is expanding to more companies — doubling as a direct-to-consumer marketplace to facilitate large sales for young brands. For consumers especially, being able to shop various go-to DTC brands within one app could eliminate them from bouncing between one e-commerce site to the next. This is huge for brands, which would mean clinching sales right at consumers’ point of discovery.
Digital game spending across the globe hit a record high this past year, reaching more than $109.4 billion, up 3 percent from 2018's $106.1 billion. Epic Games' Fortnite, which launched in 2017 and is free to download, is the top-earning title overall, generated $1.8 billion. Free-to-play games drove a majority of spending, accounting for 80 percent of total digital game spending in 2019.