Interesting Reads. Industry news that you may have missed.
This year, the most searched term is “Disney plus,” the newest entry in the streaming wars that’s only been around for about a month. Many of the other top searches included people who made the news for various reasons like Nipsey Hussle, Antonio Brown, and Luke Perry. Hurricane Dorian and iPhone 11 were also included, and both Baby Yoda and Baby Shark beat out the Royal baby.
Bloomingdale’s flagship 59th street store is taking the holidays to another level, with robots. The department store is decorating their window displays with the robots showcasing their ability to decorate Christmas trees, perform karaoke, and serve coffee to shoppers. This display aims to show consumers how they will "enhance the future retail experience," according to Bloomingdales.
The new year is just over a week away, which means many brands are planning for 2020. To understand where the market is headed, getting future strategies and focus areas right is essential. There are five key things advertisers should be thinking about with one thing remaining constant – no one is standing still, and the rates of change and demand for new skills, tools, and solutions continue to accelerate.
WWE is taking on TikTok to help the wrestling entertainment company reach a younger audience. WWE created an official account to let users add entrance themes from its star wrestlers like John Cena, Becky Lynch, and "Stone Cold" Steve Austin into their videos. WWE hopes that its daily posts and social sharing will raise awareness for the brand among Gen Zers through a more targeted channel.