Interesting Reads. Industry news you that you may have missed.
There aren’t too many wrappers that consumers instantly recognize. That’s the goal of Reese’s Peanut Butter Cups new out-of-home campaign, which removes the most important part of its product, the Peanut Butter Cup. The billboard features only the Reese’s Peanut Butter Cup wrapper and a tiny smear of chocolate and peanut butter stuck to the bottom. The popular meme of Lebron James inspired the campaign during the 2020 NBA playoffs, in which fans noticed James’ hair thinning to resemble the bottom of a Reese’s Peanut Butter Cup.
Jack in the Box is jumping into the virtual restaurant space. In partnership with award-winning singer/songwriter Jason Derulo, they will launch the One in a Milli Virtual Restaurant out of 10 Los Angeles Jack in the Box locations. The menu offers featured meals such as the Milli Meal, Burger Aco, Mega Milli Platter, Oreo Cookie Cheesecake Milli Shake and a Bacon Churro Milli Shake. The virtual restaurant is open from June 14 through June 28 exclusively on Uber Eats.
If your virtual alter ego is roaming around the Roblox online game platform, you might run into other avatars wearing Gucci handbags, sunglasses or hats. These digital-only items are part of an exclusive Gucci collection for Roblox. In this metaverse, a world where virtual and augmented reality collide, big-name fashion brands represent a new era of virtual-real world interplay to meet the desire of consumers’ personalities in the virtual world.
After more than a year of lockdowns, there isn’t a guide or manual for society to follow the country’s reopening. Recess, a sparkling CBD drink, is here to help people navigate the post-pandemic landscape with its playful zine, “The Recess Guide to Re-Entering Society.” The brand launched a mix of satire and art aimed at helping people make the transition from indoors to outdoors. In addition, Recess will open a weekend NYC popup shop and send bikers around the city to hand out the zine and Recess samples.