Interesting Reads. Industry news you may have missed.
How do companies support their own causes through marketing activations? Using göt2b’s recent campaign as an example, the author discusses some of the most effective ways to produce marketing events that give back to communities while getting the brand message out.
What happens when dating meets with Maybelline? This article provides a comprehensive introduction to Dating IRL, the cosmetics company’s latest experiential marketing campaign in collaboration with Time Out. Check out the full article and find inspiration for your own projects.
What happens when brands blend digital experiences into reality? This article analyzes Nike’s experiential campaign in China, which allowed fans to interact and connect with the brand’s spirit through AR experiences and offline events.
Targeting Millennials and Gen Z? Check out this article for ideas. From a strategic level, the author explains Lipton’s multi-channel marketing campaign, Have Some Tea With Cousin T, a collaboration between the tea brand and T-Pain.