Interesting Reads. Industry news that you may have missed.
Nike is the latest brand to support social distancing during the coronavirus pandemic. The company took to social media a post that reads, “If you ever dreamed of playing for millions around the world, now is your chance. Play inside, play for the world.” The post parallels its announcement that the Nike Training Club app is now accessible to users free of charge, including studio-style streaming workouts, training programs, and tips from Nike Master trainers.
Virtual influencer Lil Miquela was introduced into the world four years ago by a startup called Brud. To date, she is the most high-profile and successful one, and we should expect to see more in the next 12 months. Virtual influencers are appealing to more marketers as they can be anywhere at any time and photographed in any way giving brands more message control and less risk.
Instagram recently launched a design to encourage people to continue to create while implementing social distancing. The new design is a ‘Stay Home’ sticker that lets users tag their photos and videos with an emblem indicating their commitment to the coronavirus lockdown. What’s different about this sticker compared to previously released stickers is that stories tagged with ‘Stay Home’ are added to a curated global story of users using the sticker.
With so many channels to reach consumers, it can be challenging to “be where your customers are.” There is a variety of places where consumers meet that it is extremely difficult for brands to cover all of the bases. A recent study found that 90% of consumers expect a consistent experience across all platforms, and that consistency captured increased customer loyalty.