Interesting Reads. Industry news that you may have missed.
The pandemic has temporarily put a stop to live music. Many companies have suspended concert tours for the foreseeable future, forcing artists to turn to social platforms to stream performances. So, a new era of live music has developed between Beyond LIVE and tech giant Naver to bring fan-focused live stream with the spectacle of a full-scale concert production through a series of live concerts including SuperM, WayV, NCT Dream, and NCT 127.
Gen Z was in line to inherit a strong economy, with about 24 million individuals now being old enough to vote this year. But all of this has changed as the global pandemic has altered the nation’s social, political, and economic landscape, shifting an uncertain future for Gen Z. A recent study found that as Gen Z is approaching adulthood, they are different from other generations in some ways, yet also similar in many ways to the Millennial generations before.
NASCAR started holding races this week for the first time since COVID-19, looking a little different with no fans on the track. Instead, Busch Light gave the fans a chance to come to the race track differently — through the form of having their face painted on a NASCAR racing car. Busch Light announced last week the #YourFaceHere challenges. Of the many entrants, only 10 people will be selected to have their face prominently featured on Kevin Harvick’s Busch Light car during the NASCAR Cup Series Race at Charlotte in May.
As escape rooms have been put on hold during the pandemic, escape room company Puzzle Break created an online version to show how technology can allow us to socialize at a distance. The game is called the Grimm Escape, which is inspired by the Brothers Grimm fairy tales. The game allows you and your team to work together to solve challenging puzzles – even interacting with the host for clues —to eventually escape the virtual room.