Interesting Reads. Industry news you that you may have missed.
Recently, McDonald's has been making waves with their celebrity partnerships, showcasing the favorite meals of artists Travis Scott and J Balvin. For the holiday season, the fast-food chain revealed new celebrity meals to include the Grinch, Rudolph the red-nosed reindeer, Buddy the Elf (Elf), Scrooge, The Griswolds (Christmas Vacation), and more. Starting this week, McDonald's is rolling out a new meal each day available free with a $1 or more purchase ordered through the McDonald’s app.
It's been quite a memorable year for the footwear company Crocs. While many of its retail locations were forced to close, Croc's sales are expected to be higher than ever thanks to a few key partnerships. Over the summer, the shoe brand worked with KFC to create a pair of drumstick-scented charms to pin on the shoes. Now, new celebrity collaborations with Justin Bieber, Bad Bunny and Post Malone have created a draw to the unique show, keeping Crocs relevant among consumers.
Across the country, sports stadiums have become filled with cardboard cut-outs in place of fans for social distancing. In partnership with Awkwafina, Heineken wants people to use cut-outs of themselves in place of their everyday lives. The beverage company is giving people a chance to win a cardboard cut-out of themselves, which will be sent to the friend along with a six-pack of Heineken. Up until mid-December, people can enter to win at BestieGiftEver.com by uploading a photo of themselves.
Ben and Jerry's is teaming up with former NFL quarterback Colin Kaepernick to create a new dairy-free flavor. The flavor is called "Change the Whirled" to reflect the quarterback's social justice work, and a portion of the proceeds he receives will go to Kaepernick's Know Your Rights campaign, a nonprofit devoted to Black and Brown communities. The ice cream features a caramel sunflower butter base with fudge chips, graham cracker, and chocolate cookie swirls.