Media figures can help boost awareness for your brand, but how do you get the most from your investment? Consider these five tips to ensure the success of your next influencer video campaign.
Wondering how to select the ideal influencer for your brand, from a rapidly growing community? Consider this author's advice on defining your influencer marketing objectives and developing a strategy that sets clear targets while inspiring creativity.
How can marketers avoid the most common pitfalls when putting together an influencer campaign? Here are four effective strategies to guarantee a smooth and successful collaboration with influencers.
AI tools are gaining popularity within digital marketing, specifically among content creators. In this article, the author outlines how brands and influencers can fully leverage the capacities of AI technology to boost their social media presence.