Interesting Reads. Industry news that you may have missed.
Fast-fashion doesn’t have the best reputation when it comes to the environment. For many years, brands like H&M, Zara and Forever 21, have been making revenue by taking runway trends and quickly recreating them for the mass market at a fraction of the cost. As younger consumers shift their shopping to environmentally friendly brands like Reformation and Everlane, fast-fashion brands are taking steps to rethink their impact on the world.
Instagram is going to test a new engagement metric in an effort to get users to pay attention to the content itself. The test will hide like counts from photos and view counts from videos when scrolling through your feed or when visiting a user’s profile. Account owners can still access their own metrics and see the total likes or views for a specific post, but they will need to tap through a post to view the metrics.
Sports Illustrated’s annual swimsuit issue is known for models showing off their skin, especially on the cover. This year’s edition is hitting newsstands next week and is switching things up. For the first time ever, the magazine will feature a model dressed conservatively in a hijab and a burkini, a full-coverage swimsuit worn by some Muslim women revealing only their hands, feet and face.
Instagram is making its way into the future of e-commerce. Part of a new initiative, selected influencers will be able to partner with brands to create posts that can be shopped without ever leaving the platform. The in-app shopping feature will start testing with about 20 retail partners, including Zara, Dior, and Nike to team up with content creators from “super-influencers” to media companies.
The Dollar Menu is fading at McDonald as the chain’s deals are getting pricier. Essentially, the fast-food company has influenced customers to spend more money as the chain moves them away from Dollar Menu options. McDonald’s is also diminishing discounts for the $1, $2, and $3 menu in favor of the 2 for $5 deal, which returned in late 2018.