Interesting Reads - A computer predicted the success of Etsy, Spotify, and other major startups 8 years ago — and it's just generated a new list

Interesting Reads. Industry news that you may have missed.

‍

The New York Times’ ‘Game of Thrones’ newsletter already has over 60,000 subscribers - Digiday

Three New York Time’s staffers have created a weekly Game of Thrones newsletter that has open rates exceeding 100 percent. Beyond fandom, their strategy has been the perfect mix of content.

‍

‍

A $99 'subscription' will be the beginning of the end for Twitter - Mashable

Twitter is testing a monthly subscription to allow small to medium businesses to automatically boost their posts, to keep up with companies who have a large following or choose to promote Tweets.

‍

‍

New research shows “digital natives” are no better at technology than the rest of us - Quartz 

Just marketing jargon? Research indicates that “digital natives” may have different habits and world views but aren’t learning in different ways.

‍

A computer predicted the success of Etsy, Spotify, and other major startups 8 years ago — and it's just generated a new list - Business Insider 

This computer predicted the success of 10 major start-ups eight years ago. It’s new list points to safe bets for the future business and marketing.

‍

Millennial pink: A timeline for the color that refuses to fade - Digiday  

Looking for a color to depend on now and forever? Millennial pink isn’t new and it isn’t fading away anytime soon.   

‍

‍

Facebook's ability to sway political opinion with 'dark ads' and user data revealed in latest study - The Drum 

After a new study, some groups are concerned that Facebook’s ‘psychographic profiling’ was used to create voter bias for certain personality types.

‍

‍

How the Rise of Influencers Like Lilly Singh and Andrew Bachelor Have Disrupted Advertising - Inc. 

When almost 90% of consumers trust online recommendations nearly as much as ones made to their face it’s no surprise that marketers are turning to relatable faces for their new spokespeople.

‍