Interesting Reads. Industry news that you may have missed.
The rivalry between Burger King and McDonald’s continues. This time, Burger King is leveraging a lingering cultural fear of clowns. The fast-food chain is piggy-backing off of its “Scary Clown Night” promotion with a new series of print ads featuring real photos of children terrified of being in the presence of a clown. Each ad reads “Birthdays should be happy” followed by copy encouraging consumers to book a “clown-free birthday party” at Burger King.
This past episode of the highly popular show ‘Game of Thrones’ featured a product that seemed a little out of place for the medieval show. One of the main characters, Daenerys Targaryen (played by Emilia Clarke), appeared to have something strongly resembling a Starbucks coffee cup on a table within her reach. Starbucks lucked out with this ad-free placement gaining a huge share of social media mentions from the show’s fans.
Apple is launching its latest product, but this time it’s not a new gadget. The company is releasing a game called Warren Buffett’s Paper Wizard, which is based on the newspaper job billionaire Warren Buffett had as a child. In the game, you see yourself in the role of a newspaper deliverer in Omaha, Nebraska, and as the game progresses, you then take your skills to Cupertino, including a visit to Apple’s new campus.
Athleisure and fitness brand Athleta needed to rebrand its in-store strategy for 2019 and turned to an experiential wellness focus. This rebrand resulted in a yearlong, 13-store event series called the Wellness Collective where attendees can participate in a DIY plant-based face mask, attend crystal workshops and experience nature-inspired sound baths. Athleta isn’t the only brand with this approach – online workout platform Obé has also turned to events and a video content series with wellness experts.