Interesting Reads. Industry news that you may have missed.
Local TV news has experienced the greatest decline from 2016 to 2017. Although Americans are relying less on television for news, local TV still garners the largest audience across the three TV sectors: local, network and cable.
In today’s society, many individuals aim to be more present and connected to the world around them. A modern jewelry brand, Ore, has just accomplished this with its jewelry pieces. The company uses technology to link wearers of its jewelry to the movement of the stars or even the migration of endangered species.
As E-sports increase in popularity, a variety of mainstream brands eager to reach fans are on the brink of plunging into the medium. Experts say that the growth of E-sports in 2018 will be a banner year for the booming industry.
So far, it seems like every marketing team has moved towards a video-first content strategy. Most importantly is the execution and how effective the video can live on different platforms. But, what will the intersection of public relations and video content look like? Read the tips here.
Advertisers who mostly saw sports television as a way to reach men, used the college football playoffs to reach women. ESPN’s new data about its viewership is pushing its female audience as a way for advertisers to reach women too.