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Interesting Reads: Behind The World’s First Liquid Billboard

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Interesting Reads. Industry news you that you may have missed.

Heinz Says It's Time For Hot Dogs And Buns To Be Sold In Equal Number - AdWeek

Let’s be clear: Hot-dog-to-bun-ratio is less than a blip on the radar of actual problems, even those facing the barbecuing populace in summer 2021. Heinz has started a petition on change.org to highlight this “hot dog injustice” and is asking consumers to get personally involved “in hopes of putting an end to uneven packs of wieners and buns, once and for all.”

Source: Heinz

Benefit x Crocs Is The Footwear-Meets-Makeup Collaboration You Didn't Know You Needed - Allure

We've witnessed some unexpected collaborations over the years — HipDot x Tapatio, Tonymoly x Minions, E.L.F. x Chipotle, and Innisfree x Mentos, just to name a few relatively recent ones — so you'd think by now that nothing would shock us. But leave it to Benefit Cosmetics to totally surprise us, and in the most pleasant of ways, with its new out-of-left-field yet completely adorable collab with — of all brands — Crocs.

Source: Benefit Cosmetics

NCAA Athletes Dive Into New NIL Rights With Iced Tea Deals, Branded Apparel And Paid Messages - The Washington Post

The lifting of NIL restrictions will offer college athletes a host of new ways to take advantage of their standing: with endorsement deals, commercials, camps, clinics and other money-making opportunities that were once outlawed by the NCAA. And as this new era arrived Thursday morning, plenty of athletes and companies hurried into this new marketplace.

Adidas Creates Swimmable Billboard To Launch Inclusive Swimwear Collection - The Drum 

Adidas has unveiled the world’s first liquid billboard following the recent debut of its inclusive swimwear collection. The stunt highlights Adidas’s wider choice of technical apparel to athletes, encouraging women to build their confidence by getting involved in sport.

Source: Adidas
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