Interesting Reads. Industry news you that you may have missed.
Early on in the COVID vaccination process, many people were hesitant to get the vaccine. Due to this hesitation, brands and companies came up with creative incentives to get more people vaccinated faster. Popular doughnut company Krispy Kream has risen to the challenge. All year long, Krispy Kream will give people a free doughnut to anyone who has proof of their vaccination.
In honor of April Fools Day, Sour Patch Kids is setting up an initiative for TikTok users. The sweet and sour candy company created a "Sour Patch Prank Fund," which will reward 25 followers with $1,000 and 100 followers with free candy. Starting March 27, TikTok users can post a video of their shenanigans with the #SourPatchPrankFund and #Sweepstakes hashtags.
Popular convenience store chain 7-Eleven has announced that they will now be selling breakfast food 24 hours a day in Sweden. However, to do so, they are taking their turn in one of the most popular brand trends as of late. 7-Eleven will releases an exclusive clothing collection to announce the launch. It will feature lounge-wear/pajamas to align with the consumer behavior change towards being comfortable and indoors due to the pandemic.
Black Forest, a gummy bear company, has announced a 10-year effort to help the environment. With their namesake, including the environment and a natural forest in Germany, the company felt it was important to give back. Black Forest has committed to sustainable packaging and creating a better, healthier environment with it gummies.