Interesting Reads. Industry news that you may have missed.
Are You Ready for the Nanoinfluencers? – The New York Times
Most people are familiar with influencers and microinfluencers – they have a substantial social media following and make money through brand advertising. Now, nanoinfluencers are making their way. These individuals have as few as 1,000 followers and are becoming more popular for brand endorsements as they seem more approachable and genuine.
Disney’s new streaming service will be called Disney+, chief executive says – The Washington Post
Disney is on track to launch its new streaming service next year called Disney+. The name aligns with ESPN+, the streaming platform launched by Disney-owned sports giant. Disney’s streaming service plans to have at least five content channels: Disney, Pixar, Star Wars, Marvel and National Geographic.
Are we seeing the death of brand loyalty? – The Drum
Over three decades, it is clear that brand loyalty has shifted. Back in the 1990s brands, especially supermarkets, wanted to build a loyal relationship with its customers to the point of shoppers purchasing items elsewhere almost felt like a betrayal. Today, brands seek customer loyalty through experiences over the brand itself.
Qapital has helped millennials save money. Now it wants to help them invest. – Fast Company
A Swedish startup called Qapital wants to help millennials save better. Currently, its mobile app connects with banks to hold onto money for its 1.3 million users. It even has an if-this-then-that feature that adds cash to your savings when users, for example, buy a Starbucks. On average, the app saves users $1,500 per year.
