Interesting Reads. Industry news you that you may have missed.
Indoor dining is expected to return next week in the U.K. So, KFC launched a new integrated marketing campaign that celebrates fans of the restaurant chain and the crazy things they’re willing to do. Some of the crazy things include a marriage proposal at a KFC restaurant, getting a tattoo of Colonel Sanders, making a phone call to the police when KFC ran out of chicken, and much more. The ad features actual footage of those events that really happened or as recreations in the campaign.
Naomi Osaka, the four-time Grand Slam Tennis champion, has partnered with Sweetgreen for a new bowl. On May 20, Sweetgreen will launch the Naomi Osaka Bowl, which includes quinoa, spinach, cilantro, tomato, tortilla chips, raw carrots, goat cheese, blackened chicken, lime-cilantro jalapeño vinaigrette, avocado, and Sweetgreen hot sauce. In addition to the one-time collab, Naomi is officially Sweetgreen's first national athlete ambassador. Together they are teaming up to support the Asian American Foundation to advance equity for the AAPI community.
Lulus, an online retailer, has always geared toward a younger audience – particularly high school and college students. In its most recent campaign, the brand targets the graduating college class of 2021, which includes a TikTok activation accompanied by a unique song. The song was produced by Lulus and music agency Song Candy with hopes to go viral on TikTok among graduating seniors featuring it in their videos.
Skincare brand SK-II is stepping into the virtual world with its new hyper-realistic city called SK-II City for customers to spend time. Users can visit destinations such as a movie theatre to watch films created by SK-II Studios or a backstage tour area to see behind-the-scenes footage from campaigns. This is among the first virtual reality hangouts within the beauty industry and was inspired by SimCity's video game.