Interesting Reads. Industry news that you may have missed.
Nike’s newest ‘Just Do It’ campaign might be its most controversial to date. The company announced that the face of its 30th anniversary ‘Just Do It’ campaign is former San Francisco 49ers quarterback Colin Kaepernick. The former NFL player started the movement to kneel during the United States national anthem to protest racial injustice in August 2016.
This week, Facebook, Twitter, and Google executives were invited to testify in Washington about foreign influence campaigns and disinformation online ahead of the midterm elections. The latest influence campaigns imitate posts by authentic pages and groups on Facebook, making it difficult to tell what is genuine. One was from a real Facebook page that supports feminism and the other was part of an influence campaign. Can you guess which post is from the fake page?
Department stores are strategizing on ways to give consumers what they truly want – an opportunity to share with customers who they are and to give them what they need. Employees say that explaining the brand’s product and backstory lets them share valuable knowledge and creates the best possible service experience.
Google Chrome is a favorite among web browsers. When people want to visit a website, they search for the site's name in Google or type out a specific address, or URL, into the browser. Remembering some URLs can be easy, but others more difficult. So the Google Chrome team wants to come up with a better solution.