The Pollack Group (TPG) has been retained by EXMO, a leading compliant cryptocurrency exchange that makes investing in crypto “uncreepy” and accessible to all through user-friendly services and support. TPG has been retained to help establish and grow EXMO’s leading position in the marketplace and bolster its brand. The agency will do this through earned media relations, focusing on positioning EXMO’s subject matter experts as leaders within the industry, highlighting the company's simple, secure, and compliant platform.
Founded in 2014, EXMO was one of the first cryptocurrency exchanges in the market. The company is UK-based and operates in Ukraine, Poland, Lithuania, and the U.S. EXMO offers simple OTC trading, API, a mobile app, and a native token.
“What truly sets EXMO apart from its competitors,” said agency President Stefan Pollack, “is its unrivaled customer service and commitment to being a compliant exchange. Given the recent volatility and uncertainty in the market, it’s more important than ever to have a transparent and trustworthy exchange that you can rely on.”
EXMO’s mission is to live in a world where everyone owns cryptocurrency easily and hassle-free. That is why EXMO just relaunched its brand. This vision is now reflected in a cheerful, bright style, which has replaced the bland blues typical of others operating in the financial services industry.
Adds Pollack, “EXMO offers its users the opportunity to trade anywhere, anytime, and close deals in just a few taps.”