The Pollack Group (TPG) is proud to announce its partnership with Customer Management Practice, a complete research, marketing, and business development partner and resource hub for the customer management sector.
CMP has retained the agency to assist with increased brand awareness through a strong public relations strategy and implement a paid and organic social media initiative. Additionally, TPG will execute an influencer relations strategy to build branded engagement during the CMP's Customer Contact Week (CCW) events throughout 2023. The agency will work with established influencers to curate content that promotes awareness of CMP's research, information, and public data and highlight prominent thought leaders and keynote speakers.
“After interviewing numerous public relations and marketing agencies, we felt TPG best aligned with our needs for both CMP and CCW,” states Lauren Miller, Head of Marketing at CMP. “Between their extensive experience working with household brand names to their genuine passion for wanting to amplify our brand presence, it was an easy decision to choose TPG as our first PR agency.”
The first CCW event of the year is set to take place in San Antonio, Texas, from January 30 – February 1, 2023. CCW brings together over 3,000 attendees, 200+ expert speakers, and 150+ solution providers for consecutive days of learning, networking, and brainstorming. For over two decades, CCW has unveiled customer experience trends, provided professional and thought leadership insight, and led keynote presentations by some of the biggest names in the business world.
CCW's San Antonio event will feature Pro-Football Hall of Fame running back, Emmitt Smith, and will provide attendees with access to cutting-edge content and a vast array of networking opportunities. CCW aims to help businesses succeed by creating and sharing inspiring and thought-provoking content and presentations.
The Pollack Group will also develop a PR strategy to leverage CMP's research division. The agency will create earned media coverage, provide strategic media counsel, and position CMP's leadership and analysts as subject matter experts surrounding CMP’s research findings and reports.
For CCW, TPG will build relationships with prominent and relevant reporters to increase earned media coverage for all CCW’s events.
“In 2023, the brands that will succeed will prioritize customer service and loyalty,” said Stefan Pollack, president of The Pollack Group. “In a world where customers have countless options at their fingertips, it's essential for companies to go above and beyond to ensure that their customers feel valued and satisfied. CMP's research, data, and events inspire brands to understand better that they can retain their current customers and attract new ones by investing in excellent customer service and building strong customer loyalty.”
To provide social media management support for CMP's and CCW's social channels, TPG will build a comprehensive strategy to increase followers, reach, and engagement and leverage an influencer plan for 2023 CCW events.