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Case Study: Bob Hope USO and Advocating for a Legacy at LAX

Working on behalf of Bob Hope USO, the agency initiated a long-term community-awareness campaign to build grassroots support for the center and to attract volunteers to help with its 24-7 operation. The agency coordinated media days around news cycles that focus on the military, such as Veteran’s Day, Military Appreciation Week, and Memorial Day with in-depth feature broadcasts touring the facility and driving interest in volunteering for the center.

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