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Interesting Reads - Establishing Your Brand Voice on Social Media

Interesting Reads. Industry news that you may have missed.

Snapchat’s new Filters can transform the sky above your head - TechCrunch

Snapchat’s latest update is another addition to augmented reality called “Sky Filters.” This new feature automatically detects the sky in your images and repaint it with a different atmospheric look.

Source: TechCrunch

Establishing Your Brand Voice on Social Media - Adweek

There are many factors involving a strong brand identity: logo, typeface, taglines and more. First and foremost, comes the personality of your brand’s voice. These steps show the necessary framework for creating a brand’s voice.

Source: iStock

Inside the big business of being a social media influencer - CBS News

To be a social media influencer, you need to have a following and credibility. But, you don’t have to be a household name to be an influencer. Take a dive into the influencer industry and what it takes to run a social media account.

Source: CBS News

Can Tech Startups Do Journalism? - The Ringer

What happens when you wedge your company into a space between journalism and sponsored content? It can be a rare, yet exciting opportunity. This article takes a deeper look into the boom of startup publications.

Source: Getty Images/Ringer illustration

Five Things You Need To Know About Marketing To Baby Boomers – Forbes

What happens when you wedge your company into a space between journalism and sponsored content? It can be a rare, yet exciting opportunity. This article takes a deeper look into the boom of startup publications.

Source: Shutterstock

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