Consumer-Packaged Goods are part of our daily lives and have been around for decades, but the market has evolved requiring brands to re-evaluate assumptions of their buyer's behaviors.
It’s become clear that today’s teen's attitudes and behaviors have been shaped by the smartphone. Some say this has led them to the brink of a mental health crisis.
In the past decade, no other department/component in the enterprise has changed more than Marketing. Venture Beat explores the numerous and complex requirements of a modern CMO.