BlueGreen Enters African Market With A Major Media Boost

When TPG Client, BlueGreen Water Technologies, Inc. prepared to enter the South African market, the Pollack Group team crafted a release announcing that Jurgens Van Loggerenberg, was to take on the role as head of operations for Africa. Distributed to members of the South African press corps, our team offered to arrange interviews with BlueGreen CEO Eyal Harel and Van Loggerenberg for additional commentary about the toxic algae epidemic facing the region. As a result of the outreach, the team secured an interview for Harel on CNBC Africa to discuss the growing water problems in South Africa, citing BlueGreen’s EPA-approved product as the most successful solution on the market.