The Bingo Blitz social game brought on the agency to promote their new in-game restaurant feature. Beginning in February, we will kick off a recipe contest where participants will get randomly selected ingredients from a bingo game and come up with their best recipes. Finalists will have their recipes prepared and judged on Facebook Live, where the winner will receive $2,500. The contest utilizes many content elements, digital and social media content and marketing, and media relations to drive the experience.
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