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APR Releases 2018 Trends for Advertising Production

Advertising production consultant, APR, identified five major trends for 2018 and informed the trade media what can be expected from advertising production. Among the trends are: increased diversity in ad production, not only with talent but also behind the screen; improved technology for better efficiency; the need for marketers to unify multiple initiatives and consolidate resources; experiential’s move to the larger advertising ecosystem; and the need for influencers to enforce usage rights.

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