Worldcom Public Relations Group launched a new online tool this week that offers a self-assessment of any company’s or brand’s communications program. Through a series of strategically specific questions, the online tool can help anyone leading or managing a communications effort, identify the strength and weaknesses of a company’s communications efforts.
In particular, the tool provides companies the opportunity to assess their current situation in ten areas essential for effective communications, which can include such topics as Crisis Communications, Social Media Strategy, Employee Engagement, and more. Subsequently, it a provides a quick, objective analysis of their communications program and produces a score, which can also prompt the respondent to identify an improvement target.
The performance tool is the first of a series of similar tools, earmarked to offer objective analysis of communication programs.
For more information on the performance tool, take a look at Worldcom’s announcement.