As more millennials age, some companies are already looking ahead in marketing to Generation Z. A big part of this new marketing strategy involves reaching Gen Z on the platform that matters most: their cell phones. PPMG President Stefan Pollack was featured in Reuters' article on the subject, discussing how new-age consumers fit in the overall marketing landscape. Click here to read the full article.
Want to learn more about Gen Z? Check out Pollack's book, Disrupted: From Gen Y to iGen: Communicating with the Next Generation.