The Pollack Group President Stefan Pollack was featured in the Forbes Agency Council’s latest piece, ‘Want More Conversions? 15 Smart Ways To Land The Sale’ Check below for his insight in the article, which can be fully viewed on Forbes.
8. Ask For The Sale
One misstep we sometimes see with bottom-of-the-funnel marketing is that brands will create engagement but then not ask for the sale. Engagement will result in conversions if the brand offers an incentive to convert, such as a promotion, limited time offer or discount. - Stefan Pollack, The Pollack Group