The Pollack Group President Stefan Pollack was featured in the Forbes Agency Council’s latest piece, ‘14 Strategies To Cut Through The Noise And Boost Brand Loyalty.’ Check below for his insight in the article, which can be fully viewed on Forbes.
13. Be Authentic Above All Else
Every brand is a lifestyle brand and people are naturally attracted to brands that represent their personal lifestyle. Companies that understand their audience and can authentically represent their audience's values will create an organic loyalty. Companies that identify their audience but falsely represent those values may run into trouble. - Stefan Pollack, The Pollack Group