The Pollack Group President Stefan Pollack was featured in the Forbes Agency Council’s latest piece, ‘10 SEO Trends That Will Influence Digital Marketing’ Check below for his insight in the article, which can be fully viewed on Forbes.
6. Social Media Searches
People are increasingly using social media platforms as search engines, and while search engines are still king, they are increasingly transitioning into a secondary platform. As this trend increases, content will need to be optimized for social media platforms just as much as it is for search engine platforms, with the added benefit of using organic and paid targeting. - Stefan Pollack, The Pollack Group